Providing reliable third-party measurement of cross-platform audiences
By leveraging Equinix Metal’s global, interconnected, and on-demand infrastructure, Comscore has significantly improved capacity and performance in key markets
Advertising, the fictional Don Draper famously said, is based on one thing: Happiness. And in 1963, that was wholly accurate. Fast forward a few decades, however, and advertisers now have more to contend with—a nearly limitless virtual landscape, ad impressions that move the needle and moving targets on mobile devices.
To help advertisers navigate this ever-shifting digital terrain, Comscore needed a Managed Service Provider (MSP) who could offer network connectivity, reliability, latency and bandwidth.